Feb 2018

#SeizeTheAwkward is a mental health awareness campaign by the JED Foundation, in partnership with the American Foundation for Suicide Prevention and the Ad Council. As part of the campaign, designers, artists, and illustrators were commissioned to create posters featuring the slogan, that were then used online and on campuses across America.

For my poster, I created a collection of typographic characters that represented different aspects of mental health, including anxiety, isolation, depression, body image, and insecurity.

In addition to being featured on the #SeizeTheAwkward social channels, the posters were used as part of a larger out-of-home campaign to raise awareness.