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KLM

 KLM Pride Passport

June 2023
Clients:
KLM Royal Dutch Airlines

To celebrate Pride 2023, KLM Royal Dutch Airlines commissioned a set of illustrations and custom typography for a campaign that brought together queerness, the whimsy of travel, and Dutch iconography. The creative was used across in-person activations, handouts, a scavenger hunt centred around Toronto’s queer Village, and luggage tags.