Jan 2019

Impaired and distracted driving became a hot topic in 2018 in Ontario, with the legalization and distribution of cannabis. Ontario’s Ministry of Transportation was in need of assets that they could use across social channels to inform and engage the public with new rules and regulations, as well as awareness, on current impaired and distracted driving laws. The solution was a series of animated GIFs, which communicate the ideas behind impaired or distracted driving, in a stylish, eye catching way that would stand out amongst typical government communications.