Feb 2022

After a critically acclaimed initial run of her play in 2020,  Vivek Shraya began a cross-Canada tour of How To Fail As A Popstar in 2022.

Inspired by new photography by Vanessa Heins, the branding and identity for this tour took on a distinctly bubblegum pop infused feeling. With the 2020 run being visually inspired by 80s and 90s popstars, this tour was inspired by pop divas of the Y2K era. This new look and feel was applied to tour posters, social posts, Spotify playlists, and more.