Sep 2016

TIFFBOT was designed to help eliminate the confusion of finding a film during the Toronto International Film Festival (TFF). It’s a Facebook Messenger bot that provides movie recommendations by chatting in Messenger – way easier than navigating through “best-of” lists and doing tons of online research. TIFFBOT prompted users to input a genre, movie star, or to check out TIFFBOT’s top TIFF picks.

In around two weeks, TWG built and thoroughly tested (and gif-ified) the bot, while 88 Creative focused on building a brand identity for TIFFBOT, a landing page, and a PR strategy.