Feb 2014

The Kisses 4 CANFAR campaign is a nationwide initiative, targeted to a teenage audience, that seeks to educate and raise awareness about HIV and AIDS.

Each year the campaign adopts a new design treatment to keep it looking current and relevant amongst the hundreds of campaigns students are exposed to. The 2014 campaign look was pop art featuring saturated textures and colours, and custom illustrations that referenced safe sex, HIV and AIDS, as well as current events and pop culture. This design treatment was translated into promotional pieces sent to over 3500 schools, a digital presence on Kisses4CANFAR.com and social channels, out-of-home advertising, and more.