Tim Singleton
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The Canadian Foundation for AIDS Research

As the Design Officer for the Canadian Foundation for AIDS Research, one of my first tasks was to assist the Marketing and Communications Department as they reimagined CANFAR’s brand.

Coming from years of using the same messaging, the move was towards a lighter, more optimistic voice and look. One that put the accomplishments of CANFAR funded research in the spotlight, and provided the potential donors, sponsors, corporations, as well as pre-existing relationships with incentive to give and support the cause.

Palettes of silvers and grey were brought in to create lighter compositions and layouts, and reference the idea of science, study, and looking forward, always highlighted with bursts of CANFAR red.

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